Covid-19&neve

Come cambia la montagna: non solo sci da discesa. E i noleggiatori si attrezzano

Monica Conforti

Da Prowinter Connects e dal mondo del rental arriva una ventata di fiducia. Aumenta la domanda per l¡¯affitto di ciaspole, sci di fondo e attrezzi per lo sci alpinismo

Pensare positivo. E, soprattutto, cercare di approfittare degli spiragli che questa particolarissima stagione invernale pu¨° aprire utilizzando diverse chiavi di lettura. E¡¯ quanto emerso dal webinar "La montagna ¨¨ sicura: 1000 noleggi italiani insieme per l'apertura delle aree sciistiche¡±, organizzato da Prowinter Connects. Alfredo Tradati, coordinatore del progetto Prowinter Lab, e lo staff di Fiera Bolzano non si sono infatti limitati ad analizzare le problematiche derivanti dall¡¯applicazione degli ultimi decreti ministeriali ma hanno cercato di evidenziare le opportunit¨¤ a disposizione dei possibili nuovi utenti che si avvicineranno alla montagna per vivere le loro prime esperienze su ciaspole , sci da fondo e skialp . Che l¡¯esplosione di queste discipline sia ampiamente prevedibile, e quindi da cavalcare senza esitazioni, risulta da diverse analisi di mercato e, nel concreto, dalle richieste che stanno giungendo a chi si occupa di affitto materiali. Sono infatti i ¡°nuovi¡± attrezzi a farla da padrone e nessuno per salvare almeno in parte la stagione pu¨° farsi cogliere impreparato e non disporre del materiale che sar¨¤ richiesto dai nuovi utenti della montagna o da coloro che fino a ieri si divertivano solo sulle piste.

Ad aumentare l¡¯interesse verso la neve slow, fra tranquillit¨¤ e natura, hanno inoltre contribuito le abbondanti precipitazioni di questi ultimi giorni, che hanno trasformato i panorami in autentiche calamite naturali. Con la speranza che, una volta tamponate le ferite di questo 2020, il pubblico dei neofiti si renda conto delle mille occasioni di svago offerte dalla montagna anche d¡¯inverno, accrescendo cos¨¬ l¡¯attenzione verso le terre alte.

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