In Spagna

Atl¨¦tico Madrid, tifosi in posa: in due insieme alla squadra nelle foto ufficiali della stagione

MADRID, SPAIN - OCTOBER 29: Antoine Griezmann of Atletico Madrid shows appreciation to the fans at full-time following the team's victory in the LaLiga EA Sports match between Atletico Madrid and Deportivo Alaves at Civitas Metropolitano Stadium on October 29, 2023 in Madrid, Spain. (Photo by Denis Doyle/Getty Images)

L'esperienza in casa Colchoneros ¨¨ stata riscattata sull'app di fan token tramite la formula dell'asta inversa per i possessori di almeno 100 gettoni digitali del club

Nei primi mesi di lancio dei fan token, alcuni anni fa, si sentiva spesso il tema dell'avvicinamento dei tifosi ai protagonisti dello sport: in soldoni era proprio questo l'obiettivo che la piattaforma si poneva. E che di fatto continua a porsi, visto il tenore di alcune recentissime iniziative che sostanzialmente azzerano la distanza dei fan dai propri idoli. Un ottimo esempio lo fornisce l'Atl¨¦tico Madrid, che ha individuato una giornata speciale per permettere a due sostenitori di incontrare di persona non un solo calciatore, ma tutta la rosa al completo compresi allenatore, staff e addirittura presidente.

Sull'app

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Di fatto i Colchoneros hanno scelto di allargare di due unit¨¤ i partecipanti alla giornata di fotografie ufficiali della stagione che si ¨¨ tenutalo scorso luned¨¬. I due possessori di gettoni digitali hanno quindi scoperto il backstage dello shooting e hanno avuto anche la possibilit¨¤ di posare con tutti i presenti per un ricordo indimenticabile. Per vincere l'esperienza ai tifosi ¨¨ stato chiesto di partecipare sull'app di fan token a un'asta inversa aperta soltanto a chi avesse almeno 100 gettoni del club nel proprio wallet, il portafoglio digitale. A quel punto i giochi si sono aperti a 350mila punti Ssu di partenza, in diminuzione di 2500 unit¨¤ ogni cinque minuti fino a quando il vincitore ha convertito i suoi punti fermando il conto alla rovescia.

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